세계 수제 맥주 시장 규모는 예측 기간 동안 10.4%의 CAGR을 보이며 2027년까지 1,906억 6,000만 달러에 이를 것으로 예상됩니다. Fortune Business Insights는 ” 크래프트 맥주 시장 규모, 점유율 및 COVID-19 영향 분석, 유형별(에일, 라거, 필스너) ” 라는 제목의 보고서에서 크래프트 맥주 맛의 수정 및 개선이 시장의 건강한 성장을 촉진할 것이라고 밝혔습니다. 및 기타), 유통 채널(온-트레이드 및 오프-트레이드) 및 지역 예측, 2020 – 2027.” 2019년 시장 규모는 892억 5천만 달러였습니다.
보고서는 크래프트 맥주 시장의 주요 회사를 나열합니다.
- DG Yuengling & Son, Inc.(미국 펜실베니아)
- Heineken NV(암스테르담, 네덜란드)
- Boston Beer Company, Inc.(미국 매사추세츠)
- Constellation Brands, Inc.(미국 뉴욕)
- Anheuser-Busch InBev(벨기에 루벤)
- New Belgium Brewing Co.(미국 콜로라도)
- 시에라 네바다 양조 회사(미국 캘리포니아)
- Duvel Moortgat NV(벨기에 푸르스)
- Bell’s Brewery, Inc.(미국 미시간)
- Dogfish Head Craft Brewery Inc.(미국 델라웨어)
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개발을 촉진하기 위해 증가하는 소규모 양조장
The growing popularity of taprooms and brewpubs among millennials owing to the socializing trends will enable speedy expansion of the market. The emerging small and independent breweries to enhance beer production to serve the ever-rising demand of consumers will further propel healthy growth for the market. According to Brewers Association, small and independent brewers in the U.S. produced 26.3 million barrels in 2019, with volume growth of 4% than the prior year. However, the demand for other alcoholic craft beverages that have to go through vital distillation techniques to obtain high-quality liquor will subsequently impede the expansion of the market. Moreover, the availability of numerous flavors in alcoholic craft beverages such as grapefruit, plum, raspberry, lemon, and others can limit the adoption of craft beers in the near future.
Closed Bars and Breweries to Dwindle Market During Coronavirus
The lockdown in several countries has massively affected the hospitality industry. Hence, the closure of various pubs, restaurants, taprooms, and bars to maintain social distancing norms. According to a study by the Brewers Association, the total brewery sales in the U.S. went down by 30.5% in May compared to the prior year. The colossal drop in beer production and sales has negatively impacted the global market. Nearly, 89% of the brewing companies, either had stopped or slowed down their production, as their year-on-year (YoY) sales have declined in April. Nevertheless, the reopening of bars and pubs in the forthcoming months will help revive the sales and stabilize the market.
Rapid Urbanization to Favor Growth in Asia Pacific
The market in Asia Pacific is expected to experience rapid growth during the forecast period. The growth in the region is attributed to rapid urbanization and increasing disposable incomes of consumers. The growing demand for unique tastes will aid the expansion of the market in the region. North America is expected to hold a significant share during the forecast period owing to the expansion of craft breweries in the U.S. The surging popularity of new flavors will aid growth in the region. In addition, the increasing number of microbreweries with large volumetric production can have a tremendous impact on the market in North Americ
September 2020: Introduction of Fungtn, a low ABV medicinal mushroom craft beer, including IPA brewed with Lion’s Mane mushrooms for functional benefit
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