2022년 May 21일

영양 분말 시장 개요, 2029년까지 예측되는 기회 및 과제

글로벌 영양 분말 시장은 예측 기간 동안 몸매에 대한 인식이 높아짐에 따라 점진적으로 성장할 것입니다. 건강한 신체에 대한 필요성은 향후 몇 년 동안 시장의 성장을 주도할 여러 피트니스 센터의 부상을 촉진했습니다. Fortune Business Insights는  “영양 분말 시장 규모, 점유율 및 산업 분석, 제품 유형별(카제인 단백질, 현미 단백질, 혼합 식물성 단백질, 계란 단백질, 유청 단백질, 완두콩 단백질, 대마 단백질), 응용 프로그램별(즉석 조리, 스낵, 기타), 유통 채널별(온라인 상점, 편의점, 약국 및 특산품 상점, 슈퍼마켓/하이퍼마켓, 기관 판매) 기타 및 지역 예측, 2022-2029.”

영양 분말은 신체에 완벽하게 균형 잡힌 영양을 제공하는 식사 대용 옵션입니다. 또한 면역력을 높이는 데 유용하며 만성 질환의 영향을 어느 정도 줄일 수 있습니다. 이 외에도 좋은 영양 분말에는 신체의 성장을 위한 단백질이 포함되어 있습니다. 영양 분말의 단백질 함량은 분리되거나 농축된 형태일 수 있습니다. 그러나 최상의 결과를 얻으려면 농축 분말보다는 분리 단백질 분말을 사용하는 것이 항상 권장됩니다. 피트니스 애호가는 최적의 근육 성장을 돕기 위해 운동 전에 영양 파우더를 선호합니다. 

보고서는 무엇을 제공합니까?

The market report provides detailed assessment of the various market drivers and restraints, opportunities, and challenges that the market will face during the projected horizon. Furthermore, the report provides comprehensive research into the regional developments of the market, affecting the market growth during the forecast period. In addition to this, the report includes information sourced from advice of expert professionals from the industry by our research analyst using several research methodologies. Moreover, it contains an exhaustive study of the landscape comprising of key players, strategies used by them, and recent product launches for the market growth between 2022 and 2029.

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Drivers and Restraints:

Growing Health and Fitness Industry to Propel Market

According to a data by Global Wellness Institute, the health and fitness industry is one of the fastest growing industry with estimated values of worth $3.7 trillion and with a predicted double-digit growth rate each year. Rising fitness centers across the globe will drive the growth of the market in the forthcoming years. Furthermore, rising lifestyle relating illness, influence of social media, and growing shift towards healthcare across several regions is expected to be the growth factors for the market during the forecast period. World Health Organization states that, in 2014, about 40% adults were found to be overweight globally. Increasing health-conscious mindset among the millennials will contribute to the growth of the market during the projected horizon.

Regional Analysis:

Increasing Preference for Sport Drinks to Surge Demand in North America

Among the region, the market in North America is expected to lead during the forecast period. This is attributable to factors such as increasing preference for sport drinks, and presence of several recreational facilities for the population. Furthermore, rise in number of bodybuilders, and sports athletes owing to rise in high endurance sports such as MMA, and UFC will positively affect the growth of the market in North America during the forecast period.  On the other hand, the market in Asia-Pacific will witness significant growth for the market during the projected horizon. This is ascribable to factors such as growing population in countries such as China, and India in the forthcoming years.

Competitive Landscape:

HUL Merging with GlaxoSmithKline to Drive Market

In April 2020, Hindustan Unilever (HUL), a leading FMCG company, announced its merger with GlaxoSmithKline Consumer Healthcare. HUL with this acquisition will furthers expand its operations in the nutrition powder segment and over the counter products. Companies adopting strategies such as merger and acquisition, and product launches to strengthen their market presence will drive the growth of the market during the forecast period. For instance, Life Extension, in March 2020, launched a new berry-colored powder, NitroVasc Boost, that aids circulation. According to the company, the product can be easily combined with pre-workout drinks, water, and other water-soluble products.

List of Companies Operating in the Market:

  • Purenutrition
  • InnovoPro Ltd.
  • Inc.
  • CytoSport Inc.
  • Blue Diamond Growers
  • GlaxoSmithKlein PLC
  • PowerBar Europe GmbH
  • Atlantic Multipower UK Limited
  • Herbalife Nutrition
  • GNC Holdings Inc.
  • Among others

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